Viacom has announced the debut of the MTV Play and Comedy Central Play mobile apps in Singapore, through Singtel’s CAST OTT video portal app. This marks the first time both mobile apps are made available in Asia.
July 31, 2018
By Sherlyn Seah
Viacom International Media Networks (VIMN) has announced the debut of the MTV Play and Comedy Central Play mobile apps in Singapore, through Singtel’s CAST OTT video portal app that combines live TV, video streaming apps and on-demand entertainment. This marks the first time both mobile apps are made available in Asia.
Both mobile apps are available for free download as MTV Play and Comedy Central Play from the Apple App Store, Google Play and can be accessed via the Variety Plus Pack of Singtel’s CAST.
CAST offers Singtel customers access to the best of MTV’s music, entertainment, reality and short-form content, and an array of comedic entertainment including stand-up, talk shows, scripted and short-form content on Comedy Central.
While both MTV Play and Comedy Central Play are available with a selection of free content upfront upon download, access to premium content for both apps requires a subscription to the Variety Plus Pack on Singtel’s CAST starting from $12.90 a month (with a 12-month contract) or $14.90 per month (without a contract).
“We want to continue to bring our brands and content to where our fans are, especially as the youth audience is consuming more video on the move and across different screens. Today’s launch of the MTV Play and Comedy Central Play apps, in addition to the Nickelodeon Play app already available on Singtel CAST, offer platforms like Singtel’s CAST an opportunity to extend additional value through premium branded content and services targeting young customers,” said Paras Sharma, Senior Vice President and General Manager, Southeast Asia, Viacom International Media Networks.
MTV Play app features:
Comedy Central Play app features:
Last year, Apple named the MTV Play product to its Best Developers category on its App Store Best of 2017 list in the U.S. MTV Play, which is already available in 26 international markets, has been installed nearly 10 million times and has served more than 325 million MTV content streams.
MTV Play and Comedy Central Play are part of Viacom Play Plex, a suite of mobile apps for Viacom’s core international brands, giving audiences video-on-demand (VOD) access to content library and content exclusive on a market-by-market basis.
The full list of apps available via Viacom Play Plex include: Comedy Central Play, MTV Play, Nickelodeon Play, Nick Jr. Play, Paramount Channel Play, Spike Play and BET Play.