British singer James Arthur has released his new music video for You Deserve Better, his latest hit single featuring a soulful groove, funk guitars alongside James’ trademark stunning vocals and harmonies. The track, written by James with superstar songwriters Camille Purcell and TMS, sees James tell a love they are better off without him.

 

Watch the music video on YouTube:

 

James’s previous single Naked was a smash hit late last year, having been streamed over 100 million times worldwide. The video for the song featured model-actress Cressida Bonas and has to date had over 85 million views.

 

The last two years have been remarkable for the X Factor UK winner. Since being released in September 2016, comeback single Say You Won’t Let Go has sold more than 9.6 million copies worldwide and secured nearly 2 billion combined streams. The single spent three weeks at No. 1 in the UK and went to No. 1 on US radio.

 

In addition, James’ album “Back From The Edge”, released in October 2016, went straight to No. 1 in the UK charts and has gone multi-platinum worldwide. James was also nominated for two BRIT Awards and an American Music Award for ‘Best New Artist’.

 

2017 also saw both a 42-date arena tour with ‪OneRepublic across the USA and a sold out 11-date UK arena tour. Since then James has continued to work on his new album with leading lights such as ‪Ryan Tedder, ‪Justin Tranter, and Max Martin.

 

Listen to his latest single You Deserve Better on Spotify: