Astro Radio grew its share of listeners to 15.8 million weekly listeners or 78.2% of individuals over the age of 10 in Peninsular Malaysia, according to the latest GfK Radio Audience Measurement survey.
June 12, 2018
By Sherlyn Seah
KUALA LUMPUR – Astro Radio grew its share of listeners to 15.8 million weekly listeners or 78.2% of individuals over the age of 10 in Peninsular Malaysia, according to the latest GfK Radio Audience Measurement (RAM) survey.
Popular brands such as ERA, HITZ, MY and RAAGA are once again the No.1 radio brands in their respective language, while GEGAR retains its leading position in East Coast. With its strong foothold among the Malay community, ERA continues to grow its listenership to 6.8 million listeners making it the top radio brand in the country.
Commenting on the latest radio figures for Astro Radio, Datuk Jake Abdullah, Chief Executive Officer of Astro Radio said: “Astro Radio continues to engage and influence its fans. Our brands are ranked number one across all languages, and we own the top Breakfast and Drive shows in the country on ERA, garnering 3.4 million fans for each segments.”
Radio today is interactive and social, having transcended from a purely audio experience to one that is multi-faceted. In line with Astro Radio’s new brand promise to engage fans across multiple platforms, all 11 of Astro Radio’s brands were refreshed to ERA, MY, HITZ, MIX, LITE, SINAR, RAAGA, GEGAR, MELODY, ZAYAN and GOXUAN.
“Our key focus is to curate and create captivating content that resonates with all segments of the population. Social media has proven to be a great platform, and on a weekly basis we currently reach 15.3 million fans on social media, and garner about 78 million monthly views on the videos created by our 11 brands,” Datuk Jake added.
Astro Radio’s English brand LITE was recently awarded the ‘Best Use of Social Media’ award, for its ‘Steve & Shaz’s Hoarders’ campaign at D’Awards organised by the Malaysian Digital Association.