Midem announces the 11 finalists in the Midem Artist Accelerator (MAA), the international music career booster to fast-track talent on the world stage.

 

Home of the global music community, Midem takes place in Cannes, France, from 5-8 June.

 

Now in its fourth year, the MAA has a solid track record for bringing rising talent to a wider global audience. Following the 2017 edition, participating artists BE CHARLOTTE signed to Columbia Deutschland/Sony Music Germany while IRIS GOLD signed a global deal with Playground Music Scandinavia after being both spotted in Cannes. Another MAA alumni M.ANIFEST, has been booked for several festivals and also struck a deal with an experiencedmusic consultant who helped him negotiate recording contracts for singles and for music placements in film.

 

The 2018 finalists are: AKA (South Africa), R’n’B/hip-hop/urban; AGAR AGAR (France), pop; BEZ (Nigeria), world; BIGSTAR (South Africa), R’n’B/hip-hop/urban; CLIENT LIAISON (Australia), pop; DAMIAN LYNN (Switzerland), pop; DYLAN WILLIAMS (United Kingdom), R’n’B/hip-hop/urban; HAUTE(France), R’n’B/hip-hop/urban; HYPHEN HYPHEN (France), pop; LA DAME BLANCHE (Cuba), R’n’B/hip-hop/urban; and T$HEGO (South Africa), R’n’B/hip-hop/urban.

 

All finalists will perform live on the Midem Beach in Cannes in a series of concerts during the event, and will benefit from a tailored programme during the tradeshow, including coaching sessions and unique networking opportunities.

 

Discover the 11 finalists and vote for your favourite before 6 May. The artist with the most votes will play live at the Midem 2018 Opening Night Party.

 

The finalists also have a unique opportunity to be recognised and mentored by a Committee of execs from UTA, Viacom, OkayAfrica & more. The Artistic Committee of top-notch industry players for the 2018 MAA includes: Abiola Oke, CEO & Publisher, OkayAfrica (USA/Africa); Alex Okosi, Executive Vice President & Managing Director, ‎Viacom International Media Networks Africa/BET International (Africa); Christian Bernhardt, Agent, United Talent Agency (USA); Devraj Sanyal, Managing Director & CEO, Universal Music Group South Asia/EMI Music South Asia/Enchanted Valley Carnival (India); Emmylou Prevett, Creative Content & Programming Manager, Vevo (France); Julian Marshall, ‎Global Head of Content, ‎Shazam (UK);Leila Cobo, Executive Director of Latin content and programming, Billboard (USA); Patrik Larsson, A&R and Label Manager, Playground MusicScandinavia (Sweden); Rob Hallett, Founder, Robomagic (UK); Willy Ehmann, Artist Manager (Germany); Yoon-Young Kong, Founder and Executive Producer, Zandari Festa (South Korea); and Yoshinari Hirayama, Promotion & Marketing Chief Manager, Creativeman (Japan).

 

In addition, the finalists will receive further mentoring from a pool of experts as part of their Midem experience. Among those offering mentoring services are: Data Analytics (real–time charts, playlists, airplay and social monitoring) by David Weiszfeld, Founder & CEO of Soundcharts, the Market Intelligence platform for the Music Industry; navigating the streaming services and the use of the Spotify platform with Wilbert Mutsaers, Head of Spotify Benelux, Shows and Editorial; free legal consultation from the International Association of Entertainment Lawyers (IAEL); the use of a messenger bot and fan messaging platform with Sam Taylor, COO of I AM POP. Finalists will also have access to the Global Sync and Brands Summit, the gathering of themusic supervision community, and to a series of dedicated workshops around music sync and placements, digital and social media strategy, and the artist-fan relationship.