Mediacorp takes up 8 out of 10 spots for most-listened-to radio stations in Singapore, such as Love 972, Yes 933, CLASS 95, Capital 958, Warna 94.2FM and others.
December 12, 2017
By Ang Yi An
In the latest Nielsen Radio Diary Survey, Mediacorp radio stations have grown its listenership across different audience groups, achieving the following:
– Significant growth in English listenership. CLASS 95, 987, GOLD 905 and 938 LIVE (relaunched as 938NOW in November) have grown their weekly listenership significantly by 76,000, 74,000, 63,000 and 36,000 respectively.
– The #1 station by listenership and by share. Love 972 takes the spot.
– The #1 station with the longest time-spent listening. Warna 94.2FM takes the spot with 16 hours 7 minutes per week. Warna’s listenership is up by 54,000 from the last wave.
Mediacorp’s radio stations claim eight spots among the top 10 most-listened-to radio stations in Singapore – Love 972 (#1), Yes 933 (#2), CLASS 95 (#3), Capital 958 (#4), Warna 94.2FM (#6), GOLD 905 (#7), 987 (#8) and Oli 96.8FM (#10).
Conducted between September and October 2017, the survey tracked radio listenership of some 2000 Singapore residents aged 15 and above, with results weighted by age, sex and race to be representative of the Singapore population.
The top three most-listened-to Chinese radio stations in Singapore are Mediacorp’s stations Love 972, Yes 933 and Capital 958 with listenership at 19.1%, 18.2% and 17.2% respectively.
Mediacorp’s well-loved English station, CLASS 95, has pulled ahead of its closest English competitor, moving up one notch to #3, and retaining its position as the number one English station with 753,000 listeners weekly. GOLD 905 and 987 also moved up by one position to #7 and #8, with weekly listenership at 483,000 and 458,000 respectively.
Commenting on the results across Mediacorp’s stations, Chief Customer Officer Debra Soon said, “We have worked hard to improve our music, content and programming across all our radio products. The listener is front and centre, and building communities and loyalty is what we do best. We hope advertisers will continue to work with us and leverage our content for the best commercial solutions.”