Music Matters 2017, which is a part of All That Matters, has come and gone. During the whirlwind of presentations and panel discussions, several things stood out.

Streaming has convinced doubters and is here to stay. Speakers of the session “Streaming Services in Asia” which included Sunita Kaur the Managing Director (Asia) of Spotify, Andrew Ho the Managing Director of KKBox, Henrik Karlberg the CEO in Asia Pacific for Deezer and Siddhartha Roy the CEO of, were all unanimous that steaming is the future of music. This was been a departure, from just a few years back in 2014, when debates raged about the viability of streaming. However, in a case of different strokes for different folks, music streaming platforms are varying in their approaches towards customer acquisition. Spotify, for example, took on one market at a time, when it launched in Asia. Deezer, on the other hand, is looking towards the niches, in order to avoid going head on with Spotify and Apple Music.

China is stronger than ever. Asia’s dragon is looking to dominate. The speakers of the China Music Forum, which included Cussion Pang, the CEO of Tencent Music Entertainment Group, Jonathan Dworkin, SVP Digital Strategy & Business Development from Universal Music Group, Gavin Parry, EVP Digital & Business Development for Asia & ANZ of Sony Music and Simon Robson, President for Warner Music Asia, all articulated the opportunities that existed in the Mainland. According to them, the upside of music in China is just currently scratching the surface, with a lot more potential to be unlocked. So watch this space.

India is racing to catch up. It is still relatively early days for the Asian Subcontinent. It is definitely not at the stage where China is now. While streaming has started to pick up in India, but there are several roadblocks unique to the market. That was the theme of the session “Streaming In India”, of which speakers included Arjun Sankalia, Director of International Music & Publishing from Sony Music Entertainment India, Vinit Thakkar, SVP India of Universal Music Group and Pawan Agarwal, Head of Music Partnerships India & South Asia for YouTube and Google Play. An interesting observation of the market is that India is not a mobile-first market, instead it is a mobile-only market.

Music Matters 2017

For the event itself, highlights included the earlier mentioned China Music Forum, which was put together by Tencent and pool parties on Monday and Tuesday by Tencent and YouTube respectively. Lastly, Twitter had a significant presence at All That Matters. Besides the by-invite only Twitter Breakfast on Wednesday 13 September, there were a handful of speakers from the social media platform at All That Matters, which included Jennie Sager, Head of Entertainment Partnerships in Asia Pacific for Twitter, speaking at Gateway to Australia under the music track. In addition, Twitter announced a slate of over 35 collaborations featuring premium live and in-stream video content deals across sports, news and entertainment.