The move is the latest initiative in Spotify’s aggressive content marketing plan.
August 25, 2017
By James Chen
The most hyped up boxing fight will be taking place this weekend. And you know that it has hit mainstream when music streaming giant Spotify, is eager to get its share of voice in the mix.
It has come up with a playlist of music that motivates Floyd Mayweather to step back into the ring to prove why he is The Best Ever. Mayweather’s training playlist, ‘Hard Work & Dedication’ includes the likes of Migos, Meek Mill and Future, to Rick Ross, A$AP Mob and Rihanna.
In addition, before the weigh-in on Friday, Mayweather will be taking over Spotify’s Gameday playlist, renaming it appropriately, ‘Fight Night’.