The Singer-Songwriter has incorporated full augmented reality for her latest “world’s-first” album.
May 26, 2017
By James Chen
British singer-songwriter and digital art-innovator, Beatie Wolfe, has launched “Raw Space”, her latest album, which is also the “world’s-first” album experience incorporating Augmented Reality, in collaboration with interactive creative firm Design I/O and the world-renowned Nokia Bell Labs.
The ‘Raw Space’ experience was launched on 5 May 2017 as a 24-hour, week long, 360˚ real-time streaming experience and as a series of live VIP Augmented Reality performances in the new performance space built around the Nokia Bell Labs’ anechoic chamber.
“For ‘Raw Space,’ I wanted to create the antithesis of our current streaming experience, which is somewhat compressed both sonically and creatively, or rather to create what I feel streaming music can be, and really celebrate the world of the album — its artwork, arc, narrative, music — in a fully immersive and multi-sensory way, which has the effect of placing the listener at the center of this dynamic world.”– Beatie Wolfe
The album launch builds on 50-years of Experiments in Art and Technology (E.A.T.) pioneered by Bell Labs together with collaborators such as John Cage, Robert Rauschenberg and Andy Warhol, and now including Beatie in this panoply of artists pushing the boundaries of physical and digital expression.