Its acquisition of Show.co gives its community of musicians and labels access to a powerful array of promotional tools.
March 21, 2017
By James Chen
CD Baby, the leading indie music distribution and royalty administration service, is integrating the music marketing services of its latest acquisition, Show.co into its artist dashboard. The aim is to give CD Baby’s entire community of musicians and labels access to a powerful array of promotional tools that can bolster their popularity on streaming services and engage larger social media followings.
In the hands of each CD Baby artist, Show.co can launch numerous campaigns intended to drive audience growth and list building, promote new music and videos, and more. These calls-to-action can include subscribing to a YouTube channel, engaging in a contest, or following on Twitter or Spotify. Artists also have the opportunity to trade music singles for a fan’s email address. Once the fan submits their email address, their city and country are also automatically collected, providing valuable information for marketing efforts such as tour promotion.
Show.co had previously attracted the attention of major labels (Universal) and big indie labels (Rounder, Nettwerk).