Tech and Music have never been linked so closely before in anytime in history. As we explore how an entity such as the Asian Academy of Music Arts & Sciences (AAMAS) moves forward in presenting itself as a support entity both in digital and physical art form, we discover the changing tides of the music industry and its position in the context of economy and sustainability.
October 2, 2015
By Monica Tong
A place where an editor rants – The process of music production has come a long way. Gone are the days when one sits down with a piece of paper to create the next piece of genius. Tech and Music have never been linked so closely before in anytime in history. As we explore how an entity such as the Asian Academy of Music Arts & Sciences (AAMAS) moves forward in presenting itself as a support entity both in digital and physical art form, we discover the changing tides of the music industry and its position in the context of economy and sustainability.
As AAMAS moves forward as the entity of the 21st century that supports the creative works of songwriters and producers, many, to this day, are still baffled by the surrounding commotion on protecting the rights and supporting this expansive network of creative professionals in the music industry. Music Asia explores the identity of AAMAS and the kind of support it should be building upon to create a more sustainable ecosystem among the peoples in the music industry.
The music industry in the West had a long history of going through periods of saturation, redevelopment, dip and growth. It is constantly changing and the scene is itself a never-ending story. But, what have we got to say about Asia in general? Do we see ourselves as similarly going through the same scene? Are we going through what the West is going through right now? Are we lagging behind in this digital era? Do we need tighter IP regulations? Do we need more subscription services?
With a fragmented music market divided over language and culture, we are one big fragmented family; a completely different ball game from the U.S which has gone through various changes, hanging on by a thread and, still communicates with one language, and occasionally Spanish – this could be another topic to dwell upon at another time. The question that we eventually come back to is: How do Asia embrace the digital era and if we are, how do we face the current issues and foresee the highs and the lows (in Asia).
The world of music subscription is still a Western idea which Asia is still finding hard to embrace. Distracted by various ideas and technological advancement, various Asian countries are still ‘doing their own thing’. Embracing change can be a difficult process but as countries like Singapore, Hong Kong, Taiwan and China gradually open to topics such as IP laws, copyrights, ownership and making a ‘profit’ from music, how can music professionals in Asia benefit from such business models? Isn’t it time to build our next Grammy and Emmy to award the next generation of startups, businesses and artists that we could truly call ours?
AAMAS is discovering its very identity. It is formed and created by the very essence of its members who are organically contributing to its existence. Asia’s identity are formed through many creative professionals from the West brought over to the East. Genres were named in English and creative pieces of work were created based on the knowledge of an instrument from the West. Asia needs to form its identity and an entity like AAMAS requires support from its core – members who created Asia’s identity – Asian artist.
If you have any ideas on how AAMAS can organically grow and support its members, do send us your opinion and comment to our editor at Music Asia.