Revelator, a cloud-based and data intelligence platform that provides an end-to-end sales and marketing intelligence service, is expanding its Advisory Board through the addition of two digital music veterans: Rob Wells and Tom Ryan. Wells previously served as President of Global Digital Business at Universal Music Group, where he built the company’s digital business from its infancy into a global leader, while Ryan is the former Senior Vice President of Digital Strategy and Development at EMI.

“Analytics and data are becoming increasingly important in the music world, and it is crucial that all artists have open and transparent access to this information either independently or through their record label,” said Bruno Guez, Founder and CEO of Revelator. “Rob and Tom understand this vision and have the experience necessary to help us bring it to fruition via Revelator. We have already made significant strides with our all-in-one solution and look forward to working with them to make it even better.”

Wells spent the past 15 years defining Universal Music Group in digital, with responsibility for digital, licensing deals, and investments. He also created the company’s Artist Portal programme, making himself known as a champion for artist transparency. Prior to joining Universal in 2000, he worked his way up from the mailroom at BMG Entertainment to become the company’s Head of Digital.

“Over the years, I’ve watched the digital music business evolve considerably and have been fortunate enough to have a hand in shaping it,” said Wells. “Now, I look forward to impacting the business again with Revelator. Data is the name of the game, and we’ll be focusing all our energies into making it affordable and advantageous for all artists, labels, and other music companies to have this information accessible and easy to understand.”

Beyond his major-label experience at EMI, Ryan is a serial entrepreneur, investor, and advisor who has helped build a variety of businesses at the intersection of media/entertainment, commerce, and technology. He is currently CEO and Co-Founder of internet television platform Pluto TV and a Board Member at mobile music creation company Smule and apparel company Threadless, where he also served as CEO for four years. Ryan has also served on the boards of Trunk Club and Society6 and worked as an Entrepreneur-in-Residence at Bessemer Venture Partners, Mobile Music Consultant at Virgin Mobile USA, and Advisor at eMusic. He co-founded his first company, CDuctive, in 1996, serving as Chief Music Officer before selling the company to eMusic in a $38 million stock transaction in November 1999.

Wells and Ryan join an Advisory Board that also includes Chris Blackwell, a legendary music producer and Founder of Island Records, and Omri Dolev, a seasoned digital media and marketing executive and co-founder of Lev Group Media – Warner Music Israel.