After four-full days of juggling individual meetings, checking out the exhibited booths and attending panel discussions, one may feel that he or she has been at Midem for a week. The diverse discussions on the digital streaming market and all its glory for the music ecosystem were intense – dissecting all its ugly issues, the major players involved and the future of digital music. As Sony’s Doug Morris takes to the panel’s podium, says that subscription streaming, beyond the horizon, is good for the music industry.

Gathered in Cannes from June 5-8, attendees to Midem turn up to do business, network and listen to an unprecedented line-up of industry leaders give keynote presentations, discover new talent from across the United States, Asia and Europe and celebrate Armenia – the Midem 2015 Country of Honour.

As Apple is also expected to give details of its entry into the sector on June 8, reflecting on the growing industry support for subscription streaming services, both Sony Music Entertainment CEO Doug Morris and Deezer’s new CEO Hans-Holger Albrecht, told Midem delegates that Apple’s move into streaming should be positive for the music sector.

With some 75 countries represented and three new national pavilions hosting delegations from South Africa, Israel and the Ivory Coast, Midem continues to host the largest number of countries at a single music event. Attendance from industry delegates (Midem opened its doors to the general public for the first time this year) reached 5,500 and brought together the industry’s key decision-makers from the entire music ecosystem creating a vibrant platform for networking, meetings, deal making and business.

Commenting on attendance, Midem Director Bruno Crolot noted, “the international footprint of Midem is unique and that is encouraging. So too is the fact that we have major labels, indies, music publishers, streaming specialists, giant digital platforms, major brands, and exciting tech innovators attending the event. Our line-up of conference speakers is unrivalled and the inaugural Midem Artist Accelerator programme brings 14 finalists to Cannes to showcase their extraordinary talent to delegates and the public.

Like many other conferences, Midem also sees the huge amount of industry executives turning up to attend and hold meeting without officially registered as participants. Midem has announced that the amount of attendees have dropped by 10% compared to last year.

“The downside is that Midem is clearly being ‘pirated.’ We have tried to explain why there is real value in signing up for Midem and benefitting from the incredible business opportunities, networking, and panel discussions provided within the show. This activity is really frustrating, is unfair to our paying clients and is not good for Midem and we reserve the right to take action against such ‘pirates’ in the future,” commented Crolot.