Zouk has superseded yet again its status as a brand today when superclub Zouk Kuala Lumpur, taking a leap of 14 places to its new ranking on UK’s DJ Mag’s annual Top 100 Clubs 2015 global poll, now ranked at #38 in the world.

The results were announced by the UK cult magazine, a bible for global club and electronic dance music culture. This is the first time that Zouk KL has broken into the Top 40 since the multi-venue nightspot made its 2011 debut on the global club polls. Each year, DJ Mag puts together a list of the cream of the crop nightspots from around the world – voted online by users – reflecting what they truly enjoy, as well as the establishment’s popularity on a global scale. Zouk KL was previously ranked #65 [2011]; #66 [2012]; and #52 [2014].

Zouk KL’s success and quick rise in popularity among global audiences are boosted by its progressive showcase of electronic dance music presented by a scintillating roster of international and Asian acts; intuitive programming; the embracing of digital technology to support its intricate eco-system of consumer amenities and services; tourist-friendly policies, and more.

Each week, Zouk KL draws about 15,000 visitors, including tourists. That works out to about 800,000 visitors waltzing past its velvet ropes annually, of whom 100,000 or 20% are tourists. Zouk KL is the only club in the capital to offer free entry to tourists, in support of the city’s tourism cause. It is also the only nightspot destination in the city with a licence to operate until 5am.

The club is endorsed by the Ministry of Tourism and Culture as one of the National Key Economic Areas – the first for an entertainment venue. Zouk KL’s founder and executive director Cher Ng says: “It’s a great achievement by the Zouk KL team, underlining their passion and strong commitment in offering the best. We aim to be one of the Top 30 clubs in the world by 2017.” Zouk KL, which celebrated its 11th anniversary last week, will relocate from its current location at Jalan Ampang to KL’s new lifestyle precinct TREC along Jalan Tun Razak by the second quarter of 2015.