The Bot will allow fans a direct connection with the many facets of the artiste’s life.
July 19, 2016
By James Chen
Hardwell is reportedly the first electronic music artiste to create a fan-focused Bot for Facebook’s Messenger platform. The multi-award winning DJ has taken a big leap forward in generating an innovative access portal into his world, that will allow fans to interact with their favourite DJ in a myriad of ways.
Pairing up with creative agency We Make Awesome Sh (wemakeawesomesh.it), the Hardwell Facebook Messenger Bot will allow fans a direct connection with the many facets of his life. For example, fans will be able to influence his globally popular radio show Hardwell On Air through a live and direct feed.
Other in App engagement include the possibility to submit fan art direct to Hardwell, which will then be featured each week on Instagram and Twitter, receive exclusive giveaways, competitions and music updates before anyone else.
This official FB Messenger Bot also allows Hardwell to keep track of what you’re asking, browse your input and take notice of all of your comments and feedback. Talk about having total access to your favourite star! This probably comes closes. If this takes off, it will probably be only a matter of time before pop stars, mainstream artistes and their respective record labels all jump onto the bandwagon.